Tru Blooms Chicago Preview

Karen Z. —  September 12, 2012 — Leave a comment

A city with the motto “Urbs in Horto” (Latin for “City in a Garden”) deserves a signature fragrance: Tru Blooms Chicago debuts this fall as our fair city’s first-ever fine perfume. Today, the Chicago Botanic Garden held a preview of the fragrance and we personally enjoyed the lovely floral scent. Here’s why it’s a standout: it’s made with flowers grown in urban gardens throughout the Chicago area.

Yes, gardeners spent the summer growing the ingredients in “perfume gardens” dotted throughout the city. The Chicago Botanic Garden’s Windy City Harvest program contributed, too: we grew both heirloom roses and ‘Hidcote’ lavender (hint!) for this fragrance at several of our garden locations, including Green Youth Farm, Vocational Rehabilitation Impact Center (VRIC) and Richard J. Daley College, one of the City Colleges of Chicago.

Flowers were harvested in late August/early September, then handed off to internationally-known perfumists by Tru Fragrance + Beauty, which directs the art and magic of creating a signature scent. Tru Blooms Chicago arrives at our Garden Shop on October 19, just in time to think holiday gifts.

How did such a cool project get up and running? It’s a joint venture between the Chicago Botanic Garden, the City of Chicago, and Tru Fragrance + Beauty.

Visit chicagobotanic.org/community/trublooms for more information.

Karen Z.

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Karen Zaworski is a writer who likes to use as few words as possible, a photographer who still works with black-and-white film and a darkroom, and a gardener who actually likes to weed.

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